Forged wheels are made from the most premium raw materials available to the automotive industry using state of the art manufacturing technology. Therefore, the product is some of the most expensive in the world of luxury goods.
Usually the select few car enthusiasts who can appreciate the difference between standard cast alloy wheels and forged ones and thus can justify the premium price for such fantastic products.
Most motorists in the world use their vehicle to get from A to B and have no love for their car or see it as a ‘money pit’. Therefore, most will only spend the minimum possible on basic service and maintenance to simply keep their car roadworthy, let alone upgrade its looks or performance.